FINCHER & CO. AWATERE, NEW ZEALAND

Liam has spend the last decade working incredibly closely with the New Zealand wine industry, both as the buyer for UK supermarket chain Waitrose and as a winery consultant helping over a dozen wineries achieve their goals of succeed in the international market.  Creating wines in New Zealand at some point seemed an obvious step, and his friendship with Marlborough winemaker Ben Glover took him to the Awatere Valley.  Identifying an outstanding single vineyard site, they have created an outstanding wine, that is extremely reflective of this weathered valley, and the unique style of Sauvignon Blanc it produces.  FINCHER & CO. takes a deliberate step away from the supermarket, high volume retail look that defines most of the regions labelling.  Artisanal winemaking is reflected in the packaging, designed to illustrate the very high human input that has gone into making these unique New Zealand wines.

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VINEYARD

The vineyards are spread on 40 hectares in the Agly Valley, 20 km north of Perpignan and planted & Vineyards have been planted and developed for four generations by the Bousquet family with three generations still involved; the grand-father, Franck, the father, and Benoit, the son. The vineyard selections cover the four key terroirs of the region: Gneiss with the AOP Côtes du Roussillon Villages Latour de France. Chalk and Clay with the AOP Côtes du Roussillon Villages Tautavel.

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WINEMAKING

The winemaking is extremely simple; hand harvested grapes, are fermented in open barrels, with simple punch down of the cap, wetting, pressing, filling and stirring all done by hand. 18 months in 500 litre French and Austrian Demi- Muids. The aim is to avoid power and aggression, instead looking for elegance and balance in the wine. Every vintage is different, so while our philosophy remains the same, the work in the winery is flexible and is adapted to suit each year. We are looking for wine that is both pleasurable to drink and reflects its origin.

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THE BRAND

FINCHER & CO. takes a deliberate step away from the supermarket, high volume retail look that defines most of the regions labelling.  Artisanal winemaking is reflected in the packaging, designed to illustrate the very high human input that has gone into making these unique New Zealand wines.